Insurance vs Cash: The Math Every Practice Owner Should Know
Why one cash package can be worth more than a week of insurance billing.
Here is a simple way to see the gap. Say you bill $50,000 a month and insurance pays you about 60 cents on the dollar. That is $20,000 a month you billed and never collected, or $120,000 over six months.
Cash pays 100 cents
When a patient buys a $2,000 package, you collect $2,000. No write-downs. No waiting on claims. No one else setting the price.
What one package a month does
If a cash system costs $1,500 a month, one $2,000 package a month covers it. Every package after that is margin, and it comes from patients who already trust you.
The real question
The question is not whether the money is there. It usually is. The question is whether you have a service to sell and a process to bring patients back in to buy it.
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